Great people, great businesses, great environment
– and the 2009 AFL
Premiership team!
We know the Geelong region is a beautiful, booming, unique part of Australia.
We just need to let everybody else in on the secret.
But we also need to be careful. There are so many impressive things about
the region that we risk sending confusing messages to those we want to attract,
whether they are new residents, clients, students, employees, business partners
or investors.
That is why it is so important we work together to promote the key attributes
that make our region the best place to live.
This guide allows you to pick and choose the notable things about Geelong
that are relevant to your own business or organisation – and still
stay ‘on message’, ensuring we promote Geelong with one voice.
Working as an alliance brings benefits to you and your organisations as
well as the entire region.
A collaborative, coordinated marketing approach reduces duplications and
increases the reach of initiatives. It allows us to use our resources and
budgets more effectively.
If we use similar words and images consistently, we ensure that we're effectively
promoting Geelong as ‘The Best Place to Live’.
