Central Geelong Revitalisation

Planning and Services Pillar

The Need

Central Geelong is the G21 region’s primary centre of business, retail, arts, culture, education, health and institutional activity. Like many cities of its size, Central Geelong is experiencing challenges as it transitions from a traditional ‘central business district’ function to a more diverse economic, social, residential and cultural centre.

The revitalisation of Central Geelong as a strong, vibrant and thriving mixed-use centre is important for Geelong, the region and to the future growth of Victoria as the State’s second city. Central Geelong needs to redefine itself, attract investment, deliver employment opportunities and provide a lifestyle that makes people want to live in the city centre and visit often.

The Revitalising Central Geelong Action Plan sets a direction for future priorities and investment. The City of Greater Geelong is dedicated to managing its resources to create an environment that will stimulate investment. However, the success of the plan requires support and commitment from businesses, land owners, major institutions, government and the community to build on the strengths that already exist.

You may view and download a copy of the plan by clicking here.

You may also view and download a 2018 Victoria Government and City of Greater Geelong brochure 'Central Geelong - Invest in the Future', which outlines the oportunities and streamlined processes for investing in central Geelong, by clicking here.

Delivering world-class precincts is a key outcome of the Revitalising Central Geelong Action Plan, including the G21 Priority Projects of redeveloping the Geelong Cultural Precinct and delivering a new Geelong Convention and Exhibition Centre.

Project Aims

The Revitalising Central Geelong Action Plan is a 10-year program of priority actions to revitalise Central Geelong and is being undertaken as a joint project by the Victorian State Government and Council. It sets a direction for future priorities and investment and seeks to achieve three key principles:

  • Increase in people living, working, learning and enjoying Central Geelong
  • The provision of more infrastructure
  • Encouraging and supporting smart investment and economic diversity.

The Revitalising Central Geelong Action Plan will create a smart, vibrant, thriving, liveable and successful city centre with a strong sense of identity and community.

Priority actions imperative to creating a thriving Central Geelong:

  • increase the number of residents and the types of residential offering
  • use government land assets as a catalyst for leveraging private investment and activity
  • create an integrated, attractive and well-designed pedestrian and cycling network
  • facilitate an overhaul of the Transport Network Operating System including private and public buses
  • invigorate streetscapes creating a vibrant, lively city centre supporting events and cultural activities
  • green the city by developing a network of grand boulevards and green spaces
  • capitalise on Geelong’s premier health services for jobs and investment through a cohesive precinct
  • build on the annual calendar of events to attract more people and increased investment from tourism.

Project Champion

Martin Cutter, Chief Executive Officer, City of Greater Geelong.

What has been committed

The Federal Government has committed:

  • $20.85 million towards Revitalising Central Geelong through the Geelong City Deal, including:

            - $12 million towards the Malop Street Green Spine (stage two)

            - $5 million towards streetscape upgrades within the Arts and Cultural Precinct

            - $3 million towards Geelong Railway Station upgrades

  • $2.65 million in incentives for Deakin University’s affordable student housing in the T&G building
  • to locate the National Disability Insurance Agency headquarters in Central Geelong.

The State Government has committed:

  • $15 million to fix stormwater infrastructure at Johnstone Park, create new laneways connections and bus infrastructure
  • $5.5 million to deliver early stages of the action plan including upgrade of outdoor spaces and streetscapes
  • $3 million to deliver the first stage of the Malop Street Green Spine and the Laneways Project
  • funding towards the Malop Street Green Spine (stage two) through the Geelong City Deal
  • $1.7 million towards the Johnstone Park raingarden
  • $850,00 towards the redevelopment of Central Geelong’s iconic T&G building
  • to locate Worksafe Victoria headquarters in Central Geelong.

What is required

A Government commitment of:

  • funding to deliver the Arts and Cultural Precinct Masterplan
  • support for the Transport Network Operating Plan to improve street amenity within the CBD
  • $2 million for short-term measures that facilitate heavy vehicle and through traffic bypassing the CBD.

A commitment by State and Federal governments to embed GROW training, employment and procurement principles in all government projects within the region.