Central Geelong Revitalisation

Planning and Services Pillar

The Need

The Revitalising Central Geelong Action Plan sets out the Victorian Government’s plan to drive change in central Geelong. By bringing new people, new ideas and new opportunities to the city, Geelong can achieve the prosperous local economy and the bright future it deserves.

The Action Plan is being implemented by the Revitalising Central Geelong partnership team, made up of City of Greater Geelong and Department of Environment, Land, Water and Planning officers.

You may view and download a copy of the plan by clicking here.

Delivering world-class precincts is a key outcome of the Revitalising Central Geelong Action Plan, including the G21 Priority Projects of redeveloping the Geelong Cultural Precinct and delivering a new Geelong Convention and Exhibition Centre.

Project Aims

The Revitalising Central Geelong Action Plan is creating a smart, vibrant, thriving, liveable and successful city centre with a strong sense of identity and community.

The plan will bring transformational change to Central Geelong. It will maximise its strengths and improve investment opportunities, motivating stakeholders to take action.

Geelong needs to be recognised in its own right as a great place to visit, live, work and invest in. The initiatives in this Action Plan will help make that new Geelong a reality. Implementation of the plan will see:

  • More people living and working in central Geelong
  • Permanent and construction job creation
  • New development opportunities
  • Demand for retail and services
  • Creativity and vibrancy across the city day and night
  • Private sector confidence to invest in central Geelong.

Project Champion

Brett Luxford, Acting Chief Executive Officer, City of Greater Geelong.

What has been committed

The Federal Government has committed:

  • $2.65 million in incentives for Deakin University’s affordable student housing in the T&G building
  • to locate the National Disability Insurance Agency headquarters in Central Geelong.

The State Government has committed:

  • $15 million to fix stormwater infrastructure at Johnstone Park, create new laneways connections, planning to expand the Green Spine and bus infrastructure
  • $5.5 million to deliver the early stages of the action plan including improvements to outdoor spaces and streetscapes to unlock investment and drive economic activity in central Geelong
  • $3 million to deliver the first stage of the Malop Street Green Spine and the Laneways Project
  • $1.7 million towards the Johnstone Park raingarden project
  • $850,00 towards the redevelopment of Central Geelong’s iconic T&G building
  • to locate Worksafe Victoria headquarters in Central Geelong
  • $38.5 million for the Stage 2 redevelopment of Geelong Performing Arts Centre.

What is required

A government commitment of:

  • funding to deliver the next stage of the Green Spine (Gheringhap Street to Moorabool Street)
  • funding to deliver the Arts and Cultural Precinct Masterplan.
  • support for the Transport Network Operating Plan to increase amenity of streets within the CBD
  • funding to redevelop the Geelong Railway Station into a major activity hub that celebrates arrival into central Geelong
  • $2 million for short-term measures that facilitate heavy vehicle and through traffic bypassing the CBD.