G21 - Proudly of the region, for the region

G21 – Geelong Region Alliance is a product of our community’s initiative and innovation.

The idea of G21 evolved in late 2001 when the City of Greater Geelong saw the need to take a fresh approach to fostering the economy, improving social cohesion and protecting the environment.

In 2002 the mayors and chief executives of Greater Geelong and neighbouring municipalities (Golden Plains, Surf Coast and Colac Otway shires and the Borough of Queenscliffe), the state government, and business and community leaders held a forum which was the start of the G21 alliance.

A ‘foundation document’ based on nine themes (or Pillars) came from the forum. The State then provided seed funding for the ‘G21 Strategic Regional Plan’ to be developed.

In 2006, research and consultation for a regional sustainable growth strategy began, leading to the launch of ‘The Geelong Region Plan – a sustainable growth strategy’ by Premier John Brumby in 2007.

The plan is a strategic framework and agreed vision for the G21 region, looking toward 2050.  It identifies and addresses challenges in areas such as the environment, settlement, land-use, community cohesion and the economy.

G21's work is about actions and advocacy to progressively implement elements of The Geelong Region Plan.

People are our ‘engine’

Today G21 is a not-for-profit company with a diverse membership of the five municipal councils and about 190 businesses, regional organisations and government agencies.

In addition, hundreds of volunteers provide their professional expertise across eight pillars, which are effectively community-based working groups.  They are the engine room of G21.

The pillars reflect G21’s key priorities:

  • Arts, Heritage & Culture;
  • Economic Development;
  • Education & Training;
  • Environment;
  • Health & Wellbeing;
  • Planning & Services;
  • Sport & Recreation; and
  • Transport.

They work with the G21 Board planning, advocating and helping to implement initiatives and projects to improve the lives of all within the region.

G21 is recognised by government as the official Strategic Planning Committee for the region, responsible for oversighting implementation of the region’s strategic plan.

We are being watched

The region’s cooperative forward-looking approach has been studied and replicated.

G21 was the first in Victoria to develop a regional growth plan.  Not only did the State government adopt the plan, it rolled the G21 growth plan model out to all other regions across the Victoria.

In 2012 the OECD (Organisation for Economic Cooperation and Development) investigated “Rural-Urban Partnerships” to better understand how they can work to assist regional economic development and improve the quality of life for local people.

Because of its unique approach, G21 was selected as one of just 10 regional organisations world-wide to become case studies.  G21 was the only one in the southern hemisphere.

Our region’s cooperative approach is the envy of many.  G21 receives study delegations from across Australia trying to emulate its success.

G21 is proudly a unique people-based creation of the region, working for the betterment of the region.


To learn more of G21 and its work – g21.com.au

To view our Board of Directors - click here

To view our Priority Projects - click here

To find out about our Pillar groups - click here

To view our members - click here