Celebrating The Story Of The Great Ocean Road

Economic Development Pillar

As Victoria prepares to mark 100 years since construction began on the Great Ocean Road, the State Government has announced it will fund three new projects to celebrate the story of this iconic road.

The government will fund a series of installations, a new regional event and a documentary to commemorate the people who built the Great Ocean Road and the communities that have thrived along it.

The centrepiece of the projects is a documentary titled ‘The Story of the Road’, which will show how the road came to be – detailing its construction by World War I returned servicemen and their lives as they built the 243-kilometre road, joining the isolated towns lining the western Victorian coastline.

The documentary will be launched as part of a month-long event which will include gala screenings and several pop-up cinemas housed in shipping containers across the region, showing short films specific to each location.

Finally, the Great Ocean Road – Beacon Technology Project will use a mix of augmented reality, film and written content to tell the stories of the road through beacons attached to park benches dotted along the route.

These projects will capture the history of the road and create a deeper connection for visitors and locals alike, encouraging tourists to stay longer and future generations to better appreciate what the road means to Victoria.

Improving infrastructure and tourism facilities along the Great Ocean Road, and its hinterland, is part of G21's Great Ocean Road Priority Project.

The three projects are funded through the latest round of the State Government’s $2 million Regional Event and Innovation Fund, $20 million Regional Events Fund and the Victoria Remembers Major Grant Program.