Choose Water' message hits the road
Residents in the G21 region will see prominent reminders about the benefits of drinking water on city streets, with the back panel of a local CDC bus now carrying the ‘Choose Water Every Day’ message, in a health campaign that aims to reduce the intake of sugar-sweetened beverages.
A partnership between the G21 Health and Wellbeing Pillar, the five G21 municipalities and a wide range of health and community organisations across the region, the ‘Choose Water Every Day’ campaign aims to promote water as the drink of choice for residents and visitors to our region.
In Colac Otway Shire (17 per cent) and Golden Plains Shire (13 per cent), consumers drink sugar-sweetened beverages such as soft drink or sports drinks every day at a higher rate than the state average (10 per cent).
While in the City of Greater Geelong, only one in 10 Geelong adults drinks more than the recommended two litres of water per day, and around 35 per cent of adults drink sugar-sweetened beverages either daily, once or several times a week.
With their high sugar content, soft drinks can contribute to excess weight gain and obesity, which may increase the risk of developing type 2 diabetes, heart disease and some cancers. Sugary drinks can also lead to tooth decay.
In contrast, water has no kilojoules or sugar.
Councils across the G21 region have also been reducing sugar sweetened beverages in cafes and canteens at their leisure and recreation facilities. The Arena, Winchelsea Pool and Lara Pool have completely removed sugary drinks from their fridges.
The ‘Choose Water Every Day’ message will also be promoted on social media and via community billboards, local radio and events throughout the region.
The branding includes the word ‘water’ in 11 different languages and will remain on the bus for the next six months.