Feedback sought on Great Ocean Road

Economic Development Pillar

An expert taskforce charged with the job of protecting and growing Victoria’s iconic Great Ocean Road has released an issues paper for public feedback.

The Governance of the Great Ocean Road Region identifies proposals for better coordination between the key agencies responsible for the road and the tourist destination, so that they are working in tandem with the one common goal – protecting and growing the Great Ocean Road.

Last year, the State Government invested $1.3 million to establish the Great Ocean Road Taskforce, and appointed former Victorian Ministers for Public Transport Peter Batchelor and Terry Mulder as its co-chairs.

It also includes G21 CEO Elaine Carbines, former chair of Victorian Coastal Council Diane James AM, Great Ocean Road Tourism chair Wayne Kayler-Thomson and the chief executives from five local councils. The Taskforce has worked closely with nearly 40 relevant organisations and local groups.

G21 has made the Great Ocean Road a Priority Project.

The issues paper notes that although more than 14 public agencies have responsibilities in the region, they’re often disconnected from one another – and don’t have clearly defined partnerships with Traditional Owners.

Other proposals in the issues paper include the establishment of a lead agency, action to secure funding sources for the plan, and a 20 to 25-year strategy covering the entire length of the Great Ocean Road, to ensure the iconic tourist destination reaches its full potential.

The Great Ocean Road region attracts twice as many visitors as the Great Barrier Reef and Uluru combined – generating $1.3 billion in visitor expenditure and creating around 9,200 jobs.

The Government will consider the Taskforce’s recommendations after the community has had its say. Submissions can be lodged before the end of April.

The discussion paper can be viewed at

Source: A state government media release