Geelong’s Furphy Ale HQ set to expand


Geelong’s brewer of the iconic Furphy Refreshing Ale, Little Creatures, will expand its operations and create 10 new jobs.

Minister for Jobs, Innovation and Trade Martin Pakula visited Little Creatures in South Geelong recently (18 July 2019) to confirm the government’s support for the company’s $11 million expansion.

In just six years of operation in Geelong, Little Creatures has built its brewery and hospitality operations to become a local favourite and major tourism drawcard for the region.

The company will expand its current base to incorporate a new space that will support community activities and also install a 651-kilowatt solar PV system to reduce its energy bill.

Little Creatures opened its Geelong operations in 2013, remodelling a woollen mill dating to 1923. The company has invested more than $60 million in the Geelong site which supports an effective full-time workforce of 70.

Founded in 1999 in Fremantle, Little Creatures produces the Geelong-born Furphy Refreshing Ale as well as Little Creatures, James Squire and Byron Bay Brewery brands. The Geelong brewery produces 30 million litres of beer a year.

Little Creatures took its first major steps on the east coast when it opened a dining hall in Fitzroy in 2005. The company is now a subsidiary of Lion Pty Ltd, in turn part of Japanese giant Kirin.

Victoria’s manufacturing industry contributes more than $30 billion to the state’s economy and employs nearly 280,000 people – more than any other state.

“We’re proud to back this locally-operated manufacturing and hospitality business to be able to expand and create new jobs in Geelong, while investing in renewable energy to help make the business more sustainable,” Minister Pakula said.

“Little Creatures’ new indoor facilities will provide a great weatherproof space for markets and events, supporting other local businesses and helping to grow the number of visitors to the region.”

Source: A state government media release