Point Grey Precinct

Economic Development Pillar

Project Aim

The Point Grey - Lorne redevelopment is currently the largest new public-space project in the Surf Coast Shire and along Great Ocean Road. The redevelopment site is 1.7 hectares and will include a new and exceptional public realm of 600sqm, and lawn areas of 900sqm, all with uninterrupted views of the water.

New seating, viewing and picnic areas will create a landmark place for local, regional, and tourism visitors to gather, relax, and enjoy all that the iconic Point Grey has to offer in terms of activity, culture and history, food and
scenic experiences.

The Business Case for Point Grey - Lorne identifies that more than one million vehicles each year pass Point Grey – carrying 2.5 million visitors. The modelling predicts that, if a modest proportion of the vehicles are enticed to stop and spend on hospitality, the commercial operation of Point Grey will be vibrant and viable. This is modelled on the receipt of initial government capital grants for infrastructure.

The objective of the Point Grey Project Steering Group is to change the precinct from a location that is easily by-passed, to a destination which is built into travel plans supporting the mission of Stop, Spend, and Stay at Lorne and Point
Grey.

The business case projects an immediate local economic boost of 30 construction jobs and 14 hospitality jobs, and a significant regional economic multiplier from service and supply jobs.

The redevelopment will be ready to commence construction in 2019, subject to further funding.

What has been committed

The Federal Government has committed

  • $10 million towards a new ferry terminal at Queenscliff under the Geelong City Deal.

The Great Ocean Road Coast Committee has committed $1.5 million to development.