Creative Industries Strategy

Arts and Culture Pillar

A productive cultural and creative sector is recognised as a marker of a vital and successful economy and a liveable community.

The Creative Industries Strategy will develop a framework that aims to strengthen and grow the G21 region’s creative industries and the value they bring to the community.

The strategy will create more opportunities for creative careers, provide enhanced creative experiences and position the G21 region as a recognised leader in the cultural and creative industries.

It will reflect the region’s creative heritage, and with Geelong as Australia's only UNESCO City of Design, it will echo the ‘clever and ‘creative’ strategic direction which is driving the region's creative capability.